Friday, January 1, 2010

Intelligent Application Programming Interface For Enhanced Email Marketing Campaigns

MailChimp, an email marketing service provider, announces its new intelligent Application Programming Interface for enhanced email marketing campaigns. Marketers can now sync important email marketing data with their own database, CRM, CMS, or e-commerce shopping cart with the new MailChimp API.

The company declared that the new MailChimp API is available in three programming options including XML-RPC, PHP, and JSON. It further states that MailChimp automatically sorts and parses soft/hard bounces, unsubscribes, ISP FBL complaints, it also has dedicated IP and authentication options available for better email deliverability. Further it also states that programmers can create aggregate reports or manipulate data according to their own requirements and other features include the ability to link campaign statistics to an internal database for behavior targeting or pass customer data to MailChimp and send email campaigns based on purchase/signup date segments.

The company avers that the email marketers can build client portals and pull campaign statistics from MailChimp, send "we also recommend this…" campaigns to people who purchased items recently, and pass subscription/account status data to MailChimp so only "active" members receive emails.

"The biggest benefit of the MailChimp API is that you can keep your customer database exactly the way you have it, and 'outsource' email delivery to MailChimp," said Ben Chestnut, Co-Founder of MailChimp. "Tech teams will enjoy the new API because they can focus on what they were hired to do and not have to worry about pesky email delivery, bounce management, and SMTP server issues." -- www.webhosting.info

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