Something necessary to making a difference in the world

"Something is missing. Something important. Something necessary to making a difference in the world. And most are afraid to find out what it is.

The process of introducing a product to market is a serious undertaking

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it's merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it's no wonder product launches fail to achieve the sales velocity anticipated.

History of business and marketing has customer service

"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.