Thursday, October 8, 2009

Defining What Is Adult Content in the Internet

Many of our publishers regularly ask what is exactly considered adult
or mature content by AdSense policies. It's a lot easier to understand
when we speak about family-safe content.
 As you may already know, only
ads classified as family-safe will be displayed on AdSense publisher
websites.Our policy regarding adult or mature content may include any
material that is not appropriate for all audiences. While this
obviously includes full nudity or sexual activity, it may also include
textually explicit sexual content, image or video content containing
lewd or provocative poses, strategically covered nudity, see-through or
sheer clothing, and close-ups of anatomy that would be inappropriate if
shown nude. Additionally, topics such as sexual health and sex tips may
be held to a higher standard of professionalism than content that isn't
bordering on mature.While it's not a sure test, we sometimes suggest
that publishers ask themselves the following questions to determine if
content is family-safe: Would I be comfortable viewing this content
with my parents or children in the same room? Would I feel comfortable
viewing this content if my boss walked up behind me while I had this
content on my screen? If the answer to either of these questions is no,
then it is likely that some advertisers would not be comfortable
showing their ads on such content and we might consider it
mature.Posted by Guillermo Bracciaforte - AdSense Publisher Support

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